Store opening poster created for Overhype, a street wear resale shop located in Aberdeen which opened in 2020.
The posters aims to convey the 'wave' of fresh and modern products, with the plug representing the businesses service of securing highly sought after goods for customers. 'The Plug' is a term used to describe someone who is a resource for obtaining something valuable that would otherwise be difficult to obtain.
Bold Sans Serif typeface has been used in conjunction with bold stroke lines to create a minimal but visually catching design to grab the attention in the street.
Created in July, 2020.
